All about The Parent and Baby Show

In 2017 Norfolk welcomed a brand new, exciting pregnancy, baby and child event. And boy has it grown quickly, and in so many different directions.

Run by Alexandra Atkinson the ethos behind the show (and all the extra areas they cover – industry business events, a mini-magazine and The Norfolk Pregnancy, Baby and Child awards 2018) is to showcase, highlight and celebrate amazing businesses in the industry, as well as providing parents-to-be and parents around Norfolk (and the East), a fun and entertaining event which is perfect for everyone.

The Parent and Baby Show was created through diversification, a demand for a high quality, interactive and quirky pregnancy, baby and child event, as well as Alex’s new found love … ALL THINGS BABY!

Before setting up PABS in 2017 Alex was running up to 50 events a year in the vintage world. She had won various customer service awards up in Yorkshire and had recently sold a corporate events business which had been really building in the historic city of York. She knew her and her husband’s move to Norfolk would shake up her business profile and in effect mean she has to start all over again. But hey – Norfolk’s totally worth it, right!

So 1 baby, a few house moves and a new business later … Alex has finally found her feet with PABS. ‘The business is really growing, moving in lots of directions, and allowing me to meet amazing, fellow businesses and inspiring business leaders. I am so happy to have finally nestled back into my home county, and I urge any business in the pregnancy, baby and child industry to get in touch – as well as anyone would like to collab and work together!’


Next Show:

September 16th At UEA Sportspark.


Free parking next door. £5 adults and under 16s free

Come and join the region’s largest, most vibrant and fun pregnancy, baby and child show for all your baby needs.

Shop, chill, learn and play throughout the day. The perfect indoor family festival!

For more details please visit our Facebook page or website.



Fb event for Sept show:

Weblink for Sept show:

For any pregnancy, baby and child business please join our business hub on facebook where you can find out about our next networking events and more details about what we have coming up, as well as advice and business support!

View the latest Parent and Baby Magazine here:

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